How it works
Google AdWords links products and services with the right potential clients.
How it Works
Google AdWords links products and services with the right potential clients. In simpler terms, if Seller 1 sells phone accessories, and Buyer 2 is looking to buy phone accessories online, AdWords uses a complex formula to link Seller 1 and Buyer 2. And so, If you sell products or services, you want your target to find you with no hustle regardless of their location when conducting their online searches.
AdWords uses an auction style. This means you have the ability to bid on keywords as a seller, and can then create ads which are used in Google’s Sponsored records. Whenever a user clicks your ad and visits your site, you are required to pay a fee based on the worth of your preferred keyword. But since AdWords run as an online auction, thoroughly competitive keywords will cost you a little bit more compared to smaller niche keywords.
The benefit of this is that you only pay for the clicks received on your website. The drawback of it though is that you must earn enough money in sales to pay for those clicks while still generating a revenue in order to rip huge with AdWords. This explains why it’s very crucial to balance your pay-per-click budget with a manageable conversion rate.